When we say “Google yourself,” we’re not being cheeky. We’re being strategic.
Google My Business (GMB)—now called Google Business Profile—is one of the most underrated tools for businesses. It’s free, it’s easy to use, and it often forms your first impression online. Yet many businesses don’t claim or optimise their listing, leaving potential customers (and money) on the table.
So, what is Google My Business?
It’s that little info box that pops up when someone searches for your business name on Google. It shows:
- Your business name
- Location and directions
- Business hours
- Phone number
- Website link
- Reviews
- Photos
- Services and products
- Social media links (sometimes!)
Basically, everything a customer needs to make a decision—without even visiting your website.
Why does it matter?
Let’s put it plainly:
It boosts your visibility.
Local SEO is no joke. If someone searches “accountant near me” or “best hairdresser in [city],” your GMB profile helps you show up in the local pack (those top 3 listings with the map).
It builds trust.
Positive reviews, up-to-date hours, and real photos all help people feel confident about your business. A blank profile? Not so much.
It drives action.
Customers can click to call, get directions, or visit your site—directly from the search result. You don’t want to miss out on those easy wins.
It’s your chance to control your narrative.
Rather than letting outdated info float around, you get to keep your contact details, photos, and business info accurate and on-brand.
But I already have a website. Do I really need this?
Yes. Because it complements your website.
Think of your Google Business Profile as your digital storefront. For service-based businesses, it can be the reason someone calls you instead of the next name on the list. For product-based businesses, it can increase foot traffic, clicks, or even online orders.
Okay, I’m sold. Now what?
Here’s what you need to do:
- Claim your listing at google.com/business
- Fill in all the details—don’t leave blanks.
- Add high-quality photos.
- Post updates and offers (yes, like social media!)
- Ask happy customers to leave reviews.
- Keep it updated. Changed hours? New product? Add it!
Common mistakes to avoid
- Leaving your listing unclaimed
- Not updating your hours or contact info
- Ignoring negative reviews
- Skipping photos (stock photos don’t count)
- Using incorrect or inconsistent business names
You don’t need to be a digital expert to take control of your online presence. With a bit of effort and consistency, Google My Business can help you attract more customers, build credibility, and grow your brand—without spending a cent.
Want us to check if your Google listing is up to scratch?
We offer a free audit and recommendations—just send us a message.